Wiki-Sabotage

What happens when your Wikipedia page gets hacked?  The dirty data smeared one of our client’s biggest competitors – and highlighted our client’s recent wins. The victim wanted to know if our client had anything to do with it.

This wasn’t the first time, either. The first go-round was an industry blog, where someone posted vindictive comments about this same vendor.

How bad was it? Pretty bad. The company’s entry included paragraphs of damaging information, including fouled-up partnerships, competitive losses, a stream of executive defections, and mounting deal pressures.

Both entries have been cleaned up. The takeaway: Get your Wikipedia entry up. Then monitor it like a hawk.

- Posted by Amy Bermar